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Now Dog Food Review

Each NOW recipe is specifically formulated to meet the breed size and/or life stage of the customer's dog. For smaller dogs, NOW provides smaller
now dog food review

In-Depth Review and Analysis of all Now! Dog Food Products

NOW recipes use only meats that are 100% market-fresh.

All NOW formulas are packed with fresh, nutritious ingredients that are carefully chosen for their quality and value in the recipe. NOW recipes use only meats that are 100% market-fresh. No meat meals are included in these products. All other ingredients are also 100% fresh, and they include a variety of meats, fruits, vegetables, and herbs that supply a balanced diet of protein, carbs, vitamins, and minerals. NOW formulas are completely free of gluten and grain ingredients.

Now! Dog Food Products:


Picture of Now! Grain Free Adult Formula Dry Dog Food Now Dog Food - De-boned turkey, Potato Flour
Now! Grain-Free Adult Formula Dry Dog Food
Review by: animaltalk.us
Picture of Now! Grain Free Puppy Formula Dry Dog Food Now Dog Food - De-boned turkey, Potato Flour
Now! Grain-Free Puppy Formula Dry Dog Food
Review by: animaltalk.us
Picture of Now! Grain Free Senior Weight Management Formula Dry Dog Food Now Dog Food - De-boned Turkey, Potato
Now! Grain-Free Senior Weight Management Formula Dry Dog Food
Review by: animaltalk.us
Picture of Now! Grain Free Small Breed Formula Dry Dog Food Now Dog Food - De-boned turkey, Potato flour
Now! Grain-Free Small Breed Formula Dry Dog Food
Review by: animaltalk.us
NOW is a brand of dog food produced by Petcurean, a Canadian family-owned business that was founded in 1999. The company is still owned by the original two founders, and it markets its products throughout North America. Petcurean has recently expanded its market to include other countries as well. Because of its commitment to supporting small businesses, Petcurean sells its product to pet specialty retailers who are committed to promoting pet nutrition and health. For customers who do not live near one of these retailers, Petcurean also makes its products available through several online retailers.

Company philosophy

Petcurean adopted its name from the Epicurean philosophy of life, which states that the ultimate goal of life is to achieve and enjoy pleasure. The company believes that all pets should be able to enjoy the simple pleasures of life, including delicious, nutritious food and good health. This philosophy directly influences how Petcurean approaches formulating its dog food recipes. Each NOW formula is designed to be unique, creative, tasty, and nutrient-rich. Petcurean states that each recipe is created with purpose and passion using only the best of ingredients.

Every Petcurean employee is a pet owner, and each recipe receives taste-testing with Petcurean animals before it goes on the market. According to the company, this test provides its products with the Petcurean stamp of approval. Because the employees also own pets, they are motivated and educated to make decisions with the best interests of cats and dogs in mind. They seek to keep each pet in optimum health by providing nutritious diets tailored to their needs.

NOW's a Unique Recipe

Each NOW recipe is specifically formulated to meet the breed size and/or life stage of the customer's dog. For smaller dogs, NOW provides smaller kibbles that suit the size of the dog's mouth. Large breed recipes include nutrients to promote hip and joint health and heart care, while formulas for adults, puppies, and seniors feature omega oils to help keep the skin and coat healthy and pre/probiotics to promote digestive health.

Safety and Quality Control

In addition to using only high-quality ingredients, Petcurean guarantees the safety of its NOW products through a series of tests to ensure quality control. All Petcurean product manufacturing takes place at plants that have been FDA, EU, and CFIA certified, indicating their high level of cleanliness, sanitation, and manufacturing practices. Independent audits, ingredient testing, and quality assurance tests also help guarantee the safety of NOW products. The company keeps samples of all final tested products for quick tracking purposes.

Review Now! Dog Food Products:

  • Now! Grain-Free Adult Formula Dry Dog Food
  • Now! Grain-Free Puppy Formula Dry Dog Food
  • Now! Grain-Free Senior Weight Management Formula Dry Dog Food
  • Now! Grain-Free Small Breed Formula Dry Dog Food